Their client list includes some of the biggest publicly traded companies in the world. Today, they’ve found that the leadership principles they learned as Navy SEALs are directly applicable to leadership situations off the battlefield as well.īabin and Willink’s business venture has turned out to be very successful.

As a result, they found that they were able to test and validate leadership concepts firsthand in complex and chaotic situations. There, they had to lead in what was a clearly challenging environment.

Their philosophy of leadership is based on the principles they forged while fighting on the frontlines (Echelon Front translates to Team Forward). So when Jocko and Leif founded their leadership consulting firm, Echelon Front, it was a recipe for success. In fact, 9% of all businesses owned in America in 2012 were owned by veterans. There is a clear connection between the skills required to own and operate a business and those used to effectively navigate the battlefield. It’s common for veterans to transition into small business owners, especially veterans from the special forces. It does this using:įree Download: “The Extreme Ownership Checklist“ Download Now Extreme Ownership: Leadership Training From Navy SEALs Their company trains executives and business owners, shaping them into better leaders.

In 2012, the duo founded Echelon Front, a leadership training program.

When they left active service, they decided they shouldn’t let their experience as leaders go to waste. Jocko and Leif spent the rest of their careers together in the SEALs, and their unit became the most decorated unit in the Iraq War. Leif met Jocko (his commander) in 2005 during the Iraq War. What is Extreme Ownership?Įxtreme Ownership is the story of two US Navy SEALs: Leif Babin and Jocko Willink. Use the Extreme Ownership checklist and its extreme ownership principles to begin and end every project with empathy, camraderie, and discipline. Have you ever begun a project with loads of enthusiasm and excitement, only to have it come crashing down halfway through?

Jocko ownership